I wrote a new product description for the Kindle Edition of "Tales of a Super Hero Pro Wedding Photographer" on Amazon.com yesterday.
After posting it, I check it out to see what it looked like. What I saw was they the copy above the fold (what you see without clicking "more") didn't contain any "hooks" to grab the reader's attention, as they were all below the fold.
I went back in and rewrote it. The funny thing is that when I got done and read it over, I realized that I had given a complete book review on it, without realizing it.
Here is the copy I posted, enjoy. It reads pretty good, if I do say so myself:
Exactly what does one full time pro wedding photographer, with 45 years experience, encounter, experience and learn along the way?
What interesting, often funny, tales does he have to tell us? What has he seen happen at weddings and receptions that may totally surprise or even shock you?
What kind of people and sticky situations does he have to deal with over the years and how does he handle them? What big life lessons does he learn?
The book is about one really struggling small town jack-of-all-trades type photographer/studio owner with a 45 year career. It tells how he made the big jump, at 35 years into his career, to becoming strictly a full time weddings-only photographer serving the three big cities 60 miles or more away from him to become successful at the regional level in the Mid-West.
At the time, he saw his jump to offering regional wedding coverage as his only hope to being able to continue on full time in photography, as he was in a very tight and competitive local market in his small town. He was the underdog there, going up against two top level Master Photographers that really seemed to dominate that local market.
The regional success he gained surprised even him, but it sure wasn't easy. The book could serve as a guide to other photographers wanting to make that big jump to regional coverage status, or even those wanting to go from being part time to full time wedding photographer. It tells of his successes, failures, mistakes made and lessons learned. Once successful regionally, he only had to work one day per week, on average, to clear $1k per week, doing only what he loved doing the most.
He developed what became the top listed wedding photographer's website in his regional mid-west market at that time, topping all the search engines for all the popular search terms for wedding photographers in his markets of Indy, Cincy and Dayton, Ohio. He tells how he did that in the book, too.
What he was taught by some of the country's top Master Photographers about wedding photography and group posing is passed on. The reader is also taught how to take the photos that separate the men from the boys, as one pro photographer he knew stated it.
To help the reader succeed, the book includes: the closely guarded forms he created and used to run his business without having to meet clients face-to-face until their wedding day and the pitch he successfully used to attract and win clients by email.
This isn't your average photography textbook! If nothing else, it is brutally and sometimes painfully honest. It is a different kind of read that many should find entertaining and educational.
188 pages in 8x10 publisher's format, with about 180 smallish wedding photos. There is a page of 12 different photos, leading into each of the 14 chapters. The photos are smallish, in order to give the author the room he needed to get the tales told and information given. Show less Product Details
After posting it, I check it out to see what it looked like. What I saw was they the copy above the fold (what you see without clicking "more") didn't contain any "hooks" to grab the reader's attention, as they were all below the fold.
I went back in and rewrote it. The funny thing is that when I got done and read it over, I realized that I had given a complete book review on it, without realizing it.
Here is the copy I posted, enjoy. It reads pretty good, if I do say so myself:
Exactly what does one full time pro wedding photographer, with 45 years experience, encounter, experience and learn along the way?
What interesting, often funny, tales does he have to tell us? What has he seen happen at weddings and receptions that may totally surprise or even shock you?
What kind of people and sticky situations does he have to deal with over the years and how does he handle them? What big life lessons does he learn?
The book is about one really struggling small town jack-of-all-trades type photographer/studio owner with a 45 year career. It tells how he made the big jump, at 35 years into his career, to becoming strictly a full time weddings-only photographer serving the three big cities 60 miles or more away from him to become successful at the regional level in the Mid-West.
At the time, he saw his jump to offering regional wedding coverage as his only hope to being able to continue on full time in photography, as he was in a very tight and competitive local market in his small town. He was the underdog there, going up against two top level Master Photographers that really seemed to dominate that local market.
The regional success he gained surprised even him, but it sure wasn't easy. The book could serve as a guide to other photographers wanting to make that big jump to regional coverage status, or even those wanting to go from being part time to full time wedding photographer. It tells of his successes, failures, mistakes made and lessons learned. Once successful regionally, he only had to work one day per week, on average, to clear $1k per week, doing only what he loved doing the most.
He developed what became the top listed wedding photographer's website in his regional mid-west market at that time, topping all the search engines for all the popular search terms for wedding photographers in his markets of Indy, Cincy and Dayton, Ohio. He tells how he did that in the book, too.
What he was taught by some of the country's top Master Photographers about wedding photography and group posing is passed on. The reader is also taught how to take the photos that separate the men from the boys, as one pro photographer he knew stated it.
To help the reader succeed, the book includes: the closely guarded forms he created and used to run his business without having to meet clients face-to-face until their wedding day and the pitch he successfully used to attract and win clients by email.
This isn't your average photography textbook! If nothing else, it is brutally and sometimes painfully honest. It is a different kind of read that many should find entertaining and educational.
188 pages in 8x10 publisher's format, with about 180 smallish wedding photos. There is a page of 12 different photos, leading into each of the 14 chapters. The photos are smallish, in order to give the author the room he needed to get the tales told and information given. Show less Product Details
- File Size: 4846 KB
- Print Length: 228 pages
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B00KXD7YOY